Social Media Experimentation to Shift to ROI Justification

Social Media Experimentation to Shift to ROI Justification
Destination CRM
SAN FRANCISCO—'s debut of enterprise file-sharing solution Chatterbox this week at Dreamforce hints at the cloud software company's further foray into powering the social enterprise. Employees who store files and documents in the cloud ...

Destination CRM

Social Media Week Chicago to Present 90 Free Events
Social Media Week Chicago 2012 will host a lineup of 90 free events across 40 venues throughout the city that explore the social, cultural and economic impact of social media from Sept. 24 -- 28. The event is organized by Zocalo Group and the Chicago ...

Romney's Univision interview triggers social media storm
And while the audience appeared supportive of the Republican candidate, many of Romney's comments regarding hot-button issues, as well as his conveniently bronze appearence, triggered a not-so-calm social media storm in the wake of the forum.


Advice for student-athletes on social media
That's why it's so important for high school administrators, coaches and student-athletes to understand the scope and strength of social media. This week's Varsity edition featured a story on the new media and how District 10 schools are beginning to ...

Vatican launches social network challenge to Facebook
The website encourages people to "Seek the truth: Ask your own question" and to share stories on other social media by clicking on a fish icon -- the fish was a traditional symbol for Jesus Christ in the early church -- in a gesture similar to "liking ...

Salamworld, the Social Network for 'Core Muslim Values'
Businessweek (blog)
Facebook (FB) has won a near-billion following around the world by being all things to all people. Nearly anyone can join and search out people and groups they know (or would like to know). It's a teeming and sometimes raucous online party—and nobody ...

New breed of social media unplugs users, fights online anomie
Red and Black
My social media has boxed me in, and I can't get out. Even if I could live without it, I certainly couldn't function without it. And though I have hundreds of digital friends it occurs to me that, for all my online “socializing,” I'm just trapped in ...

UK Wrestles With Guidelines for Attacks In Social Media
The U.K.'s director of public prosecutions, Keir Starmer, has announced plans to lay down a new set of legal guidelines about social media as the government struggles to balance free speech against allowing vicious attacks on individuals. The move ...

Social Media Intelligence Brief, Sep. 21, 2012 | Social Media Today
By Steve Momorella
CarsDirect announced today the launch of the CarsDirect My Showroom, the world's first social car buying application that combines a suite of social media and car shopping tools in one place. For more information on this story please read ...
Social Media Today - The world's...

Are There Better Ways To Measure Social Media ROI - Mediabistro
By Shea Bennett
Did you know that marketers say that measuring the return on investment (ROI) of social media is the leading challenge for their campaigns? While 78 percent of marketers say that better customer engagement is the number one objective of ...

Personalizing Email Marketing With MailVu - Social Media Explorer
By Jason Falls
Jason Falls shows how he personalizes Explore registrant thank you notes with MailVu — a video email platform.
Social Media Explorer

Serendipity In The Age Of Social Media - The Dish | By Andrew ...
By Andrew Sullivan
It can be hard to remember, but it wasn't that long ago—just a little over a decade—that glimpses into other people's lives, like those provided by Found and Rothbart's essays, were novel. These days, social media provide us with far more ...
The Daily Dish | By Andrew Sullivan

How to Use Social Media for Customer Service : Innovation ...
By Angela Stringfellow
Customer service is moving to Facebook and Twitter, and companies embracing this move are gaining a stream of loyal customers.
OPEN Forum - Keyword: Everything

Tech Week Ahead: Owning Social Media Content : NPR
Audie Cornish talks to Steve Henn about the week in tech news. They cover a court case that raises questions about who owns social media online content.

How Data Hype is Destroying Your Social Media ROI
Data presented in infographics may be destroying your social media ROI. Don't believe everything you see.

Facebook suspends photo tag tool in Europe
BBC News
Facebook has suspended the facial-recognition tool that suggests when registered users could be tagged in photographs uploaded to its website. The move follows a review of Facebook's efforts to implement changes recommended by the Data Protection ...

BBC News

Armed man takes hostage in downtown Pittsburgh high-rise, posts to Facebook
Fox News
PITTSBURGH – An armed man with a military background took a hostage inside an upper floor of a downtown Pittsburgh office building on Friday and posted Facebook updates saying he had "lost everything." Police Chief Nate Harper identified the ...

Facebook's $9.5 Million 'Beacon' Settlement Approved
Wired (blog)
A federal appeals court is approving a $9.5 million settlement to a class action lawsuit challengingFacebook's program that monitored and published what users of the social networking site were buying or renting from Blockbuster, Overstock and other ...

The Fine Print On Twitter's Latest Developer Dust-Up With IFTTT
All Things Digital
It works with a number of existing Web services like Facebook, Twitter, RSS feeds and the like. Say someone important like Twitter CEO Dick Costolo decides to tweet something. As a Twitter beat reporter, I want to know what Dick has to say when he says it.

How to Use a Twitter Paid Media Campaign to Build a Strong Community
Search Engine Watch
Overtime, Twitter has developed a unique advertising platform that can be very useful to advertisers. The following outlines how Twitter can help build your online community with engaged users, as well as increase brand awareness and refine your ...

Phony Facebook application security tests? Say it ain't so, Zuckerberg
How else can we explain the report from the Federal Trade Commission (FTC) this week that disclosed that, for close to a year, Facebook operated a for-profit application security testing service that was little more than a sham: taking money from ...

Google's Advertising To Steal Facebook's Spotlight
Seeking Alpha
Following news that Twitter will begin ramping up advertising efforts, Facebook (FB) now has another website fighting to surpass the largest social network in display advertisements. Google (GOOG) is poised to rake in about 15.4 percent of display ad ...

Facebook Launches Strategic PMDs Program
At Salesforce's Dreamforce conference, Facebook announced a new designation for “top marketing developers,” called Strategic Preferred Marketing Developer. “The designation is reserved for a small group of PMDs that are driving outstanding results in ...

Facebook to Charge for Posting Consumer Offers
Wall Street Journal
The move comes as investors increasingly pressure Facebook to bolster its advertising business, which accounted for about 85% of the Menlo Park, Calif., company's revenue of $3.7 billion last year. A wide swath of marketers already use the world's most ...

Wall Street Journal

Twitter changes how third party apps interact with their service
According to Martell, "The changes will affect the look and feel of profiles both and on their mobile apps for iPad, iPhone, and Android. Twitter users will now have the option of a header-photo not unlike what you have on your Facebook ...

Facebook shutting down facial recognition in the EU, gets stamp of ...
By Sarah Silbert
Earlier this year, Ireland's Data Protection Commissioner, a body whose decisions impactFacebook's policies in Europe at large, made several. ... 14 comments. Trending posts from Engadget on Twitter, updated hourly. German court rules ...

Sorry Folks, Kiss Your Animated Twitter Avatars Goodbye ...
By Drew Olanoff
Animated GIFs don't display in most Twitter apps, including the official clients for iPhone, Android, and Mac OS. They do display in Tweetdeck and on Twitter's website, but they've been officially unsupported for years, according to Twitter's ...

Twitter Blog: Best practices for journalists
By Twitter
Journalists and news publishers have long sought the best ways to create engagement on Twitter and make the most of every Tweet - and we want to help. We've created a set of best practices for journalists and newsrooms that can help you ...
Twitter Blog

IFTTT Forced to Remove Twitter Triggers
By Matthew Panzarino
As a result of these changes, on September 27th we will be removing all Twitter Triggers, disabling your ability to push tweets to places like email, Evernote and Facebook. All Personal and Shared Recipes using a Twitter Trigger will also be ...
The Next Web

Klein Michael Thaxton, Pittsburgh Hostage Suspect, Is Posting ...
By The Huffington Post News Editors
To reply to a Comment: Click "Reply" at the bottom of the comment; after being approved your comment will appear directly underneath the comment you replied to. Share your Comment: Post toFacebook. Post to Blogger. Post to Twitter.
The Huffington Post | Full News Feed

Pittsburgh hostage-taker posts Facebook updates - Yahoo! News
... is posting Facebook updates as police try to negotiate the release of the man he's holding. ... To get started, first Login with Facebook .... News on Twitter ...

Make Pinterest Your Personal Health Coach
U.S. News & World Report (blog)
Pinterest is a virtual pinboard. It's like browsing through a cooking magazine, travel brochure, fashion column, and decorating magazine at the same time. It has the power to suck hours out of your day, leaving you with nothing planned for dinner and ...

Facebook, LinkedIn and You
Pinterest is also dominated by the young–primarily young women. Perhaps one of them (or anyone) can enlighten me to the allure of Pinterest. So far I've found it to be nothing more than a place to salivate over pretty shoes, interior design and cupcakes.

Job made easy for recruiters on prowl
The Age
"I'm online with LinkedIn all day, every day," said Wagner, whose firm acts as the human resources office for small and medium-sized companies, including start-ups. She can search by job title, geography, company name, industry and key words such as ...

The Age 'pins' banned from Pinterest (blog)
Now the site says its pins have been banned from being shared on Pinterest, one of the fastest growing social networks around. It's not that Pinterest doesn't have artsy, sensual photos on the site. It does. But type in the word "sex" in Pinterest's ...

Cantor Fitzgerald Initiates Hold On LinkedIn Stock With $120 Target
Analysts also noted that Linkedin Corporation (NYSE:LNKD) has been experiencing fast growth rates in the last few years, and considered the company's model as “highly disruptive” for the large, fragmented, low technology, and mature recruiting industry.

Porny Pinterest Photos Will Now Be Marked as Spam
Photos from, which recently announced that it was introducing a "Pinterest for porn," will now be marked as spam on Pinterest, a fact that caused's head of marketing Ian MacNeil to lament a lost opportunity to broaden his website's ...

What busts my hump: talking about Pinterest
The DePauw
Like a lot of extremely dark and cynical people, I keep a list of things that truly irk me to my core. A few examples would be making hearts with your hands, exclamation points, the phrase “life's short,” local news and TOMS. Ok, so maybe not everyone ...

Volvo Starts Its Engine on Pinterest Campaign
In the new promotion, Pinterest users who create a pinboard named "Volvo Joyride" through September 26 and pin the Volvo model S60 T5 AWD along with their favorite road trip destination, stops, attractions, outfits, songs, and other items that make up ...


JOBS IN GAMES: LinkedIn - "We're like a matchmaker"
Take LinkedIn, for example. Every day we have nearly 200,000 jobs posted on the network and we proactively match jobs to our members based on the information in their profile. As a result a member with a 100 per cent complete profile will see the most ...


American Signature launches Pinterest contest
Furniture Today
COLUMBUS, Ohio — Furniture retailer American Signature has launched a Pinterest contest that gives consumers a chance to win a $500 gift card by following its American Signature and Value City brands and creating boards containing their favorite items ...

6 Pinterest Analytics Tools to Supercharge Your Influence
By Stephanie Buck
We've gathered six services that measure a wide range of Pinterest engagement metrics.
Mashable » Social Media

Pinterest Adds iPhone 5 Support; Pinning from Camera, Photos on ...
By Emil Protalinski
The iPhone 5 is launching tomorrow, and Pinterest wants to be ready for when it does. It's of course very likely that new iPhone users will be download apps on day one, and Pinterest will look very good if it's up-to-date, unlike many other apps ...
The Next Web

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