The Greatest Blog Post About Deceptive Advertising Ever Written* | Looper Reed & McGraw, P.C. - JDSupra: If you make a claim, have the evidence to back it up which means a “reasonable basis” to make the claim including “competent and reliable scientific evidence” for health and safety claims. Stay subjective. Saying your drink tastes great or that this is the best column ever is something the consumers can judge for themselves. Opinions are not verifiable facts and rarely can create liability. Be careful online. Your “liking,” “re-tweeting,” or other actions can be an endorsement of someone else’s comments and violate regulatory rules that govern your industry. If you are in those industries, train the people running the official company channels. The Business Guidance section of FTC’s website provides some good resources to help stay out of trouble.
more social media news below