Twitter is a machine for continual self-reinvention: ". . . Matt Haughey wrote an essay called Why I love Twitter and barely tolerate Facebook. There's no memory at Twitter: everything is fleeting. Though that concept may seem daunting to some (archivists, I feel your pain), it also means the content in my feed is an endless stream of new information, either comments on what is happening right now or thoughts about the future. One of the reasons I loved the Internet when I first discovered it in the mid-1990s was that it was a clean slate, a place that welcomed all regardless of your past as you wrote your new life story; where you'd only be judged on your words and your art and your photos going forward. Facebook is mired in the past. . . . For a certain type of person, changing oneself might be one of the best ways of feeling free and in control of one's own destiny. And in the social media world, Twitter feels like continually moving to NYC without knowing anyone whereas Facebook feels like you're living in your hometown and hanging with everyone you went to high school with. Twitter's we're-all-here-in-the-moment thing that Matt talks about is what makes it possible for people to continually reinvent themselves on Twitter. You don't have any of that Facebook baggage, the peer pressure from a lifetime of friends, holding you back. You are who your last dozen tweets say you are. And what a feeling of freedom that is."
7 Bold Ways to Build Brand Personality | Business 2 Community: "Social media and blogs account for 23% of all time spent online, and reach over 80% of Americans with an internet connection. Your consumers want to digitally connect with your brand, but that doesn’t mean they want to buy from a faceless, electronic corporation. Building brand personality and showcasing the people who make your company tick is essential, and it can be accomplished online. We’ve compiled 7 of the sharpest, new ways to build brand personality as part of your company’s inbound marketing strategy: 1. Personalize Your Social Media Interactions . . . "
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