Brazil: The Social Media Capital of the Universe - WSJ.com
: ". . . . the growth of social media in Latin America's biggest country. Brazil's expanding middle class is increasingly going online, and social media are particularly popular because of Brazil's hyper-social culture, social-media executives say. That makes Brazil a bright spot for social-media companies as they seek more growth outside the U.S. and Europe. Brazil is particularly appealing because China, the world's biggest emerging market, currently blocks sites like YouTube, Facebook and Twitter, preventing the companies from cashing in on the nation's fast-growing economy. Facebook Inc. has some 65 million users in Brazil, which makes it the company's second largest market after the U.S. by number of users, according to social-analytics company Socialbakers. By the end of 2012, Brazil was also the biggest market outside the U.S. by number of unique visitors for Google Inc.'s GOOG -1.70% YouTube, and one of YouTube's top five markets by revenue. . . ."
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