Why I stopped using FaceBook Events: "The only time I got any traction on a Facebook event is when I posted a link to the FB event to my 4.6 million Pinterest followers. As soon as I did that, a bunch of people signed up. I’m sure there is a big overlap in Pinterest and Facebook users, but none of those Facebook people would have found out about it unless I posted it on Pinterest! There a few other x-factors in Google+. One is that it is integrated with the whole Google email and search world. So, if people use Gmail (who doesn’t???) or do a search in Google (who doesn’t???) then it is easy to find events that are happening near you and get invites from your friends. There is much less friction to sharing an event. And Facebook search is horrible! It took me forever even to find my previous event. I did a search for “Paris Photowalk” and mine did not appear — another one appeared. Plus, I know there have been many many photowalks in Paris, and only a random one appeared."